Kuala Lumpur -ASWAQ
Tourism Selangor Sdn Bhd (TSSB) in an effort to increase
visitors into Selangor, signed a Memorandum of Understanding (MoU) with Fireflyz.com.
The parties both signed the MoU this morning at Subang Skypark Airport in conjunction with
the launch of Tourism Selangor’s #DiscoverSelangor themed Firefly aircraft.
This collaboration will boost the efforts to increase arrivals of tourists especially from
Singapore and promote Tourism Selangor’s 2017 campaign ‘Discover Selangor, Heart of
Malaysia’. It hopes to achieve increased sales of tour packages, primarily into Selangor in
both domestic and international markets. Tourism Selangor will work closely with
Fireflyz.com to increase number of flights from Singapore to Selangor and make it the main
destination for the ASEAN Tourism Forum 2018.
One of the main initiatives of the collaboration is the aircraft livery advertising where Firefly
aircraft will be wrapped with Tourism Selangor’s advertisement featuring a few of Selangor’s
main attractions. The aircraft livery will be launched at the beginning of the year in
conjunction with Tourism Selangor’s campaign, ‘Discover Selangor, Heart of Malaysia’. The
interior of the aircraft will also carry more information on Selangor’s popular tourist
The two parties will also work together in promoting tour packages which will range from day
trip to 5 day trips and include shopping, culture and homestay, eco and nature, extreme
sports and activities, MICE and more as part of the offering. There will also be special
promotions throughout the year in accordance with Firefly’s marketing plan to offer special
prices with tour and travel agencies, as well as corporate companies that plan series of visits
to Selangor. The special ticket prices will also be offered to customers during the
promotional programmes participated by Tourism Selangor both locally and abroad